A little holiday gift for you! A couple of times a year, I dig into the web to find free tools that can help nonprofits tell their stories in ever more engaging ways. Each time I do that, the range of options kind of astounds me. This year is no exception,
Not every nonprofit has the resources to hire videographers or even buy and use a video cam themselves. These online tools offer FREE ways to get dynamic content onto your website, blog, and social media without HAVING to use video. Many of these create mash-ups of just photos, text, graphics, and music.
I’m amazed more nonprofits aren’t using them because they have so many potential communication applications. They offer interactivity and surprise so they attract and hold people’s attention. Plus they’re fun! And remember, the web and social media are about entertainment as much as education.
In past posts I’ve covered some amazing AV tools like Prezi (which still has a free version but charges $59 a year for more capabilities), Glogster, Yodio, and VoiceThread (which now is available at a very low cost). This time I’d like to cover six other storytelling tools–Animoto for a Cause, VuVox, MixBook, SmileBox, ZooBurst, and Masher.
Animoto for a Cause
Nonprofits can get a pro level Animoto account free (worth $249 per year) by applying through Animoto’s nonprofit portal. Animoto is a very simple to use animated slide show producer (photos, text, music, various design templates, all animated automatically) that you can share through YouTube, Facebook, etc. Really professional looking and the music is terrific. There are many design templates to choose from and a certain amount of branding can be done. I used Animoto last year to produce a nonprofit annual report and it got great response.
VuVox allows you to create attractive photo collages with text overlays that advance horizontally at the speed the viewer chooses. Here’s one example and another. You can also include audio and video, although I was unable to find an example of those in their gallery. If you’ve got great photos that tell the story of how someone’s life was changed, this could be your tool. I think VuVox could also lend itself to policy issue framing.
Using MixBook, you can make very creative free digital scrapbooks customized with your colors/wordmark etc. and share them online. Page-turning is animated. (You can also order printed copies, but that costs.) Here’s a generic version of a scrapbook about camping. You can see how easily an environmental group could use this template. But you can also create your own pages from scratch. You can also create digital cards, invitations, and calendars that you can send and share. (I could see creating an event scrapbook with this tool!)
SmileBox covers a lot of territory from creating one-page “newsletters” to photo collages, invitations, ecards, scrapbooks, etc. The animated slideshow option would be great for capturing events. Here’s a sample of a SmileBox slideshow for a cancer fundraiser. This tool is free, but like most of these programs, there’s a premium level you can buy that gives you many more options. I wouldn’t buy into any of these until you’d used the free version and seen how it works for you.
ZooBurst lets you create pop-up books with images, photos, and text. The examples here are from young students, but I can see many nonprofit applications for this tool. For instance, if you run an art program for youth, you could create a book where each page is devoted to one student, showing their art work and a couple of photos of them, with a quote from them at the bottom about how your organization has changed their lives. Or you could create a donor thank you book, with quotes and photos of donors and the people their contributions have helped.
Masher deserves more exploration than I’ve had time to give it. It lets you create AV mash-ups of not only your own photos and video, but video clips from a large library that includes the BBC. You gather and organize your images, then add special effects and music. Here’s one example with a “go green” message. Again, you can share these on social media sites or email them.
It takes a little time to experiment with these tools—as well as to hone your messages and gather your images. But they can add real zip to some otherwise very uninspiring communications, especially if you incorporate music. It adds excitement and can build momentum. As you’re thinking about tactics next year, remember these tools. They’re not only fun for your audiences, they’re fun to use!
UPDATE! Here’s another one for you, Projeqt.
If you’ve got a favorite AV tool not mentioned here, please tell us about it in comments!
Creative Commons photo: mysza831