Visual content is online gold, especially for social media. But lots of nonprofits don’t have the money to hire great photographers or buy Photoshop, so they end up using lacklustre photos or no photos at all. But there are great free photo editing tools out there that can turn your photos into masterpieces, and allow you to do very creative things with them.
I’ve been using these a lot myself, so I wanted to let you know about them!
Quick and dirty photo enhancement: PICMONKEY
This replaced Picnik for me when it moved to Google+. It doesn’t require any download and it very quickly and slickly lets you fine tune photographs and add some interesting creative effects. Really simple to use. So if you need to adjust contrast, color, or brightness, eliminate red eye, resize, add text or overlays, or touch up a photo fie–this is the place to go. Also, try out the very cool effects section! Love it.
More advanced photo editing and manipulation: PIXLR
I tried GIMP for a while, but PIXLR editor has become my favorite for about every kind of photo manipulation tool that Photoshop offers. You can make backgrounds transparent, create image layers that are then compressed into a single finished image, and do just about anything to a photo or graphics file. GIMP had these capabilities too, but it seemed much less easy to understand than PIXLR. ( I don’t have time to pore over manuals, and I’m betting you don’t either.) I highly recommend watching this Norwegian’s introduction to pixlr video–it’s about an hour and half long, but he goes through almost every tool in an illustrative and understandable way. You come away ready to go!
PIXLR also has a vintage effects section that’s interesting.
Smart phone photo styling: INSTAGRAM
I’m sure you’ve all heard of this little gem, and many of you have used it personally. Think about ways you can snap photos on the run that relate to your nonprofit’s work, then style and post them on Instagram, Facebook, and other social media. Here’s a recent Mashable post about 10 inspiring nonprofits using Instagram.
Start with these three, but here are a couple of links to top-rated photo enhancement tools you might like, too.
Fearless Flyer’s 5 of the best photo editing software–for free!
Freeware Review’s Best free digital image editor
So, get yourself a digital camera and snap on my friends!