Pinterest Primer for Nonprofits

Flickr: stevegarfield

My name is Gayle Thorsen…and I’m a Pinterest addict.

Me and 21 million other users, more and more of whom are nonprofit organizations.

The demographics of Pinterest–82% females with higher education and income levels–hold a lot of promise for nonprofits. That combined with the fact that it now drives more referral traffic than Twitter doesn’t hurt. (It had already exceeded the referral traffic of Google+, YouTube, and LinkedIn combined!)

Rather than repeat all the sage advice out there for nonprofits who want to add Pinterest to their social media portfolios, here are the most recent, best tips.

Getting Started

Why and How Causes Should Use Pinterest  (Joe Waters on Huff Post IMPACT)

How to Get Your Nonprofit Started On Pinterest (Nonprofit Tech 2.0)

10 Strategies for Nonprofits on Pinterest (Mashable)

Ideas/Best Practices

9 Pinterest Best Practices (Nonprofit Tech 2.0)

12 Ways to Use Pinterest for Your Nonprofit (John Haydon)

42 Creative Pinterest Ideas for Nonprofits  (Frogloop)

Role Models

11 Must-Follow Nonprofits on Pinterest  (Nonprofit Tech 2.0)

It’s important to acknowledge that there are still copyright issues related to Pinterest, despite the fact that they announced policy changes last month. The best advice (from the linked copyright article) is to:

  • pin from the source
  • pin from permalinks
  • give credit and write a thoughtful description

Ready, set….pin (and repin!)

CC photo credit: Steve Garfield

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