I’ve read many articles and posts over the past few years about the nonprofit sector’s inability to manage and share information effectively. (Gee, I’ve even written a couple.) Most of these articles suggest how nonprofits can share information more meaningfully than through reports, and how they can tell stories that convey information in a more powerful, memorable way.
Wikipedia defines them as visual devices intended to communicate complex information quickly and clearly. We’ve all seen examples of them—subway maps, traffic signs, scientific diagrams, and even children’s books. Here’s a good blog post introduction to infographics from InstantShift.
I’ve been intrigued with this field of expertise for a couple of decades, but the sheer volume of information out there now and the leaps made in communications technology have forced an enviable bloom in the field over the past couple of years. (Look at all the examples that pop up when you search in Google images or the flickr infographics pool!)
Right now, infographics are being used most effectively by newspapers and magazines interested in easy-to-understand explanations of complex concepts and relationships. But, some foundations and nonprofits have started to understand the value of this tool to visually simplify information that’s difficult to convey in text. Check out the infographics page on the Bill and Melinda Gates Foundation site.
Foundations especially have struggled for years to find ways of making their knowledge bases more accessible and understandable…and actionable! Infographics—because they are so quickly understood—can really help build momentum for action.
Let’s look at a few examples of good infographics, so you get the drift. Here are 50 excellent designs compiled by blogger Francesco Mugnai. Check out his other inspirational infographics lists under “related posts” on his blog. Note the flexibility of this medium, able to capture information as disparate as what’s inside Bob Dylan’s brain to the population demographics of the US or global giving patterns for the Haiti disaster (shown on Information is Beautiful).
In addition to what’s linked above, other online resources offer stunning examples and regular commentary about infographics to spur your imagination.
My advice? The next time you encounter difficulty explaining information to your key audiences—don’t forget the beauty of infographics.
CC photo credit: *raj*