Free tool of the week: VoiceThread for nonprofits

flickr/ //amy//

flickr/ //amy//

When I first found out about VoiceThread a while back, it struck me as something that foundations and nonprofits could make good use of. It’s a cool way to capture people’s engagement with a topic and image—to weave the threads of their voices into the story being  told.

A VoiceThread is a multimedia slideshow of photos, video, or documents that allows people to easily leave comments and join the conversation. Visually, it’s a slideshow screen surrounded by a mosaic of little avatars of all the people who comment on the image. When you click on the avatar you hear them or see what they’ve written or drawn. People can comment in five simple ways: by telephone, by computer microphone, by web cam, by writing text, or by drawing.

Once you’ve created the central slideshow story—you can invite people to view it and comment on it. Thus the conversation grows.

Wondering how you might use this free tool?

  • How about getting your donors to add their voices to a story about a common cause they all support, telling why they support it?
  • How about showcasing your grantees’ work by asking them to add their comments to a VoiceThread story you create about an issue they’re working on?
  • How about showing how real living human beings are affected by the work you do? Ask them to add comments to a VoiceThread about how one of your programs has helped them.
  • Honoring someone special? Create a VoiceThread testimonial to them including all the voice of people whose lives they’ve touched
  • Trying to build a social movement? Here’s a very visual way to start—tell your VoiceThread story and ask supporters to add their supportive comments. Watch the little avatars multiply!

These ideas should help you get started thinking about ways you might incorporate VoiceThread into your website, social media platforms, emails to help achieve strategic communication goals.  It’s very easy to share—embeddable, emailable, etc.

Now, for a little introduction from the Voicethreads folks. And here’s a great step-by-step how-to slideshow, and an example of how educators are using VoiceThread to carry out conversations with students. It’s a very versatile tool…as you’ll see as you browse through the collection of existing VoiceThreads; everything from podcasting tutorials to art exhibitions to children’s voices about what’s happening in Darfur.

As usual, I played around with this free tool—just enough to create a very simple 1-slide central story about the issue of homeless teens. When you get to the page, just click on the lone avatar for the ABCD Foundation to hear the story. (I pretended I was a foundation interested in highlighting the work of its grantees working on that issue.) You’re going to have to IMAGINE other little avatars surrounding it—each from a grantee talking about the impact of their work with homeless teens. (It would be terrific to have some of those voices be the teens themselves.)

There are a few different pricing levels beyond what you can get for free (3 min. maximums on recordings, max. of 50 comments, etc.). But, even the Pro account, which gives you the most creative freedom is only $60 per year.

I see a lot of potential of this tool for the nonprofit sector–and not just for educators. Nothing is more fascinating to us than other people–what they think, what they say and do, what they support. VoiceThread is a unique way to combine your organization’s voice with the voices of your supporters or beneficiaries. It makes for richer, more inclusive, more credible storytelling. Plus—it’s pretty darn easy to use! Try it.

CC photo credit: //amy//

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2 Responses to “Free tool of the week: VoiceThread for nonprofits”

  1. Michael Cavitt Says:

    Gayle, nice piece. I love LinkedIn and Twitter for the nice bits of information I find that I might have missed.

  2. Wild Apricot Blog : Digital Storytelling with VoiceThread: Create a Collaborative Multi-Media Presentation Says:

    […] Thorsen of IMPACTMAX brought VoiceThread back to mind, recently, when she featured it as her free tool of the week. […]


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