The road to remarkable emails

flickr/mzelle-biscotte

flickr/mzelle-biscotte

Last week at NTC, Katya Andresen and Mark Rovner commented that before nonprofits start investing heavily in social media, they need to make sure that their blogs are fantastic and their emails are remarkable—because that’s where the technology comfort level probably is for most nonprofit supporters.

Great emails can help build your brand, drive offline or online action, and raise funds. It pays to devote attention to their purpose, appearance, subject lines, content (especially what the first few lines say–that may be all that the readers see in their preview windows), and frequency.

Keep in mind that emails need to be part of a larger strategy that uses other communications tactics. Recent research shows that only one in four recipients opens nonprofit emails, so don’t put all your eggs in that basket.

Here are some thought provoking links that provide advice for your organization on creating remarkable emails.

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CC photo credit: mzelle-biscotte

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2 Responses to “The road to remarkable emails”

  1. Charles Says:

    What a great collection of resources!

  2. Barbara Talisman Says:

    Gayle,
    I agree with Charles. Thank you so much for sharing your thoughts and these great resources! If we think about all the email we send what the real power of that is when used effectively! Thanks so much!
    Barbara


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