Social Media Case Studies

Lumina Foundation

Lumina Foundation

Sometimes, the best way to understand the potential of social media and Web. 2.0 is by seeing how other nonprofits and foundations have used them.

I’ve collected some examples here to inspire you. I’ll keep adding to this list as I find other good examples. If you have an organization you’d like me to include, please leave a comment here.

Women’s Foundation of California: YouTube, Facebook, MySpace

Robert Wood Johnson Foundation: YouTube, Twitter, 2 blogs

Knight Foundation: Facebook, Twitter, flickr, video, vlogs

MacArthur Foundation: Second Life

The Daniels Fund: Facebook

The Case Foundation: Facebook, email, Web sites

Lumina Foundation: Camino a la Universidad

Goodwill, Washington D.C.: Blog, online store through EBAY and online auction

American Red Cross: YouTube, Facebook, Twitter, LinkedIn, flickr, blogs

National Wildlife Federation: Facebook, MySpace, Twitter, LinkedIn, flickr

The Humane Society: MySpace, Facebook, YouTube, flickr

American Cancer Society: New online community, SharingHope.TV

Meals on Wheels: Blogs, YouTube, Twitter

Amnesty International: Coordinated social media campaign

Wittenberg University: Witt Nation publicity campaign, YouTube, Twitter, Ning

Spring Arbor University: Branding/recruitment, a Web site for student and faculty bloggers to talk about life on campus

Rhode Island School of Design: President  John Maeda is an exceptional Tweeter.

Brooklyn Museum: Crowd-curated exhibition

Indianapolis Msueum of Art: YouTube, iTunes, flickr, blog

Safe Place and Rape Crisis Center: MySpace

Witness: Video and other online technologies

United Nations World Food programme: Videos, vlogs, Wall of Hunger fundraising

Save Darfur Coalition: Facebook. Twitter, blogs

Charity: Water: Twitter (2009 Twestival)

Save the Arts in Ottawa: YouTube

e-Democracy.org: Neighborhood online forums

South Mountain Community College: Ning

Bioneers: Ning

Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership: Wiki for conference planning

Alzheimer Society of Ontario: Wiki to replace one-way intranet

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