Sometimes, the best way to understand the potential of social media and Web. 2.0 is by seeing how other nonprofits and foundations have used them.
I’ve collected some examples here to inspire you. I’ll keep adding to this list as I find other good examples. If you have an organization you’d like me to include, please leave a comment here.
Women’s Foundation of California: YouTube, Facebook, MySpace
Robert Wood Johnson Foundation: YouTube, Twitter, 2 blogs
Knight Foundation: Facebook, Twitter, flickr, video, vlogs
MacArthur Foundation: Second Life
The Daniels Fund: Facebook
The Case Foundation: Facebook, email, Web sites
Lumina Foundation: Camino a la Universidad
Goodwill, Washington D.C.: Blog, online store through EBAY and online auction
American Red Cross: YouTube, Facebook, Twitter, LinkedIn, flickr, blogs
National Wildlife Federation: Facebook, MySpace, Twitter, LinkedIn, flickr
The Humane Society: MySpace, Facebook, YouTube, flickr
American Cancer Society: New online community, SharingHope.TV
Meals on Wheels: Blogs, YouTube, Twitter
Amnesty International: Coordinated social media campaign
Wittenberg University: Witt Nation publicity campaign, YouTube, Twitter, Ning
Spring Arbor University: Branding/recruitment, a Web site for student and faculty bloggers to talk about life on campus
Rhode Island School of Design: President John Maeda is an exceptional Tweeter.
Brooklyn Museum: Crowd-curated exhibition
Indianapolis Msueum of Art: YouTube, iTunes, flickr, blog
Safe Place and Rape Crisis Center: MySpace
Witness: Video and other online technologies
United Nations World Food programme: Videos, vlogs, Wall of Hunger fundraising
Save Darfur Coalition: Facebook. Twitter, blogs
Charity: Water: Twitter (2009 Twestival)
Save the Arts in Ottawa: YouTube
e-Democracy.org: Neighborhood online forums
South Mountain Community College: Ning
Bioneers: Ning
Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership: Wiki for conference planning
Alzheimer Society of Ontario: Wiki to replace one-way intranet







